Dr. Anagha Shukre

Dr. Anagha Shukre is Associate Professor of Management at SRM Institute of Science and Technology, Delhi NCR Campus, and holds a Ph.D from CCS University, Meerut. Her research and teaching expertise encompasses Fundamentals of Marketing, Consumer Behaviour, Integrated Marketing Communication and Brand Management. She has published in reputed ABDC, Scopus indexed journals and has contributed to scholarly research through international conferences, book chapters and peer-review activities.