Established 199816+ Faculty Members

Management Studies

Nurturing Strategic Leaders, Agile Entrepreneurs & Transformative Business Minds

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Dr. Brajesh Kumar

Dr. Brajesh Kumar

Associate Professor•Management Studies

18 Yrs
Teaching Experience
21 Yrs
Total Experience
Ph.D.
Highest Qualification
21+
Published Works

About & Biography

Currently working at the post of “Associate Professor (Marketing) at SRM University, Ghaziabad. Worked at the post of Professor, Dean (Management) & HOD at several Universities and Colleges including in “JB Institute of Technology”, Dehradun and Mandsaur Univeristy, M.P. IIT-Bombay appointed “Jury and Expert” for providing expert advice & guidance on Entrepreneurship International exposure for Collaboration and MOU with Foreign Universities Education qualification- PhD, NET, MBA, MCom, PG Diploma National Eligibility Test (NET) exam qualified in Management (Exam held in 29th Dec, 2013) More than 21 years of work experience Post PhD 15 years of work experience 2 times HOD of Department of Management in two different universities. 21 research papers published in International & National journals 23 International & National conference participated and paper presented 14 FDPs participated 3 Patent (1 granted, 1 published, 1 filed) and participated in more than 45 International & National Webinars. “Best Paper Award” received in International Conference organized by Erode Sengunthar College, Tamil Nadu. Former Chief Editor of two International refereed Journal “Steward Business Review” & “Steward Social Science & Humanities Review”. Conducted two FDP on Research Methodology & Copyright in JB Institute of Technology, Dehradun. Conducted one Workshop on Industry-ready Digital Marketing in JB Institute of Technology, Dehradun, India. In-charge of NAAC for Department of Management in JB Institute of Technology, Dehradun, India. Head of “Startups & Incubation Centre” in JB Institute of Technology, Dehradun, India.

Education & Qualifications

Other2014
NET
Management
UGC-NET
Doctorate2011
Ph.D.
Marketing
Ranchi Univ. (Ranchi, India)
Masters2012
MBA
Marketing
Punjab Technical University (Jalandhar, India)
Masters2008
M.Com
Commerce
IGNOU (Ranchi, India)
Diploma
Post Graduate Diploma (PGD)
International Business
IGNOU (Ranchi, India)
Bachelors2005
B.Sc.
Physics (Honours)
Ranchi University (Gossner College, Ranchi)
Other2001
Intermediate (Class XII)
Physics, Chemistry, Maths, English
Jharkhand Intermediate Education Council (Ranchi, India)
Other1999
Matric (Class X)
All Subject
B.S.E.B. (Patna, India)

Research Specialization & Focus Areas

  • Artificial Intelligence
  • FinTech Marketing
  • Artificial Intelligence application in Business
  • Social Media Marketing (SMM)
  • Content Creation & Content Marketing
  • Digital Marketing Fundamentals

Scholarly Publications

21 publications(featured)
2026
01

Financial Implications of AI-Driven Personalization in FinTech Marketing

University of Hawaii Press—peer-reviewed, Scopus/SCI

02

Environmental Pollutants in India: Challenges, Impact and Management Strategies

International Journal of Ecology—peer-reviewed, Scopus/SCI

2025
03

Impact of Physico-Chemical Factors on Water Quality Management in Dehradun & Haridwar, India

Journal of Geography, Environment & Earth Science International—peer-reviewed, Scopus/SCI

04

Relationship between Gratification Marketing and Online Consumer Behavior through Structural Equation Modelling

Empirical Economics Letters—peer-reviewed, Scopus/SCI

2020
05

Customers Buying Behavior & Preference Towards International Branded Sports Shoes

International Journal of Psychology & Education—peer-reviewed, Scopus/SCI

06

Job Satisfaction among Women Employee in Banking

International Journal of Management—peer-reviewed, Scopus/SCI

Honors, Awards & Recognitions

  • System and Method for AI-Based Adaptive Marketing Strategy Optimization in Dynamic Consumer Environments

    2026

    IPR India

  • Alignment Interface Device for Multi-Axis Engineering System

    2026

    IPR India