Dr. Mamta Mohan

"Prof. Mamta Mohan is a research-oriented management educator who seeks to bridge the gap between academic knowledge, industry practices, and emerging technologies. Her teaching philosophy centres on experiential learning, critical thinking, innovation, and holistic student development, while her research interests explore consumer behaviour, socio-economic development, public policy, and the transformative role of AI in business and education." Prof. Mamta Mohan is an accomplished academician, researcher, management educator, and academic leader with over 30 years of professional experience spanning higher education, corporate sales and marketing, teaching, research, training, and academic administration. She holds a Ph.D. in Management, a Master's degree in Economics, a B.Ed., and a PGDM with specialisations in Marketing and HR. Her academic interests combine management education, industry-oriented learning, emerging technologies, and socially relevant research. 1. Research Focus Her research interests are interdisciplinary, with a focus on: - Consumer Behaviour and Marketing: Understanding consumer decision-making, changing consumption patterns, brand perceptions, and emerging market dynamics. - Public Policy and Socio-economic Development: Examining the implications of public policies, social welfare initiatives, and employment programmes such as MGNREGA. - AI and Technology in Education: Exploring the application of Artificial Intelligence, digital learning, and technology-enabled pedagogies in higher education. - Retail and Brand Management: Studying retail transformation, brand resilience, customer engagement, and strategic marketing. - Emerging Business Challenges: Exploring the intersection of technology, business strategy, innovation, and organisational transformation. Her research orientation emphasises connecting management theories with contemporary business practices and real-world socio-economic challenges. 2. Teaching Philosophy Prof. Mamta Mohan believes in experiential, student-centric, application-oriented, and technology-enabled management education. Her teaching philosophy rests on five key principles: 1. Learning through application: Connecting theoretical concepts with corporate examples, industry cases, simulations, and live business situations. 2. Critical and strategic thinking: Encouraging students to question assumptions, analyze business problems, and develop informed managerial decisions. 3. Experiential learning: Using projects, group assignments, presentations, role plays, case studies, and industry interactions to develop practical competencies. 4. Technology-enabled education: Integrating AI tools, digital platforms, and contemporary business technologies into teaching and learning. 5. Holistic student development: Emphasizing communication, leadership, teamwork, ethical decision-making, employability, and lifelong learning. 3. Overall Academic Outlook Her broader academic vision is to develop industry-ready, socially responsible, analytically capable, and future-oriented graduates who can adapt to a rapidly changing business environment. She advocates a shift from traditional knowledge-based teaching towards competency-based, experiential, interdisciplinary, and AI-enabled learning.