Established 199816+ Faculty Members

Management Studies

Nurturing Strategic Leaders, Agile Entrepreneurs & Transformative Business Minds

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Dr. Vishal Kulshreshta

Dr. Vishal Kulshreshta

Assistant Professor•Management Studies

14.8 Years
Teaching Experience
31 Years
Total Experience
Ph.D.
Highest Qualification
3+
Published Works

About & Biography

PGDBA Graduate of NMIMS and PhD from Amity university with core teaching experience of marketing management and recent certification in marketing analytics. Pursue active research interest in the field of marketing and consumer behaviour and have published 3 papers in scopus and ABDC indexed journals one of which is also a Q2 journals. In addition to papers, have also attended numerous conferences in marketing and also taken part in various FDPs and workshop to develop academic skills.

Education & Qualifications

Doctorate2022
Ph.D.
Management
Amity University/AIBS
Masters1995
MBA
Marketing
Narsee Monjee Institute of Management Studies
Bachelors1992
B.Com
Commerce
Kanpur University/Christ Church College

Research Specialization & Focus Areas

  • Consumer Behaviour
  • Marketing Management

Scholarly Publications

3 publications(featured)
2022
2021
02

An Empirical Investigation of Factors Determining Actual Usage of Entertainment Streaming Apps in India

International Journal of Business Intelligence Research—peer-reviewed, Scopus/SCI

2018